The topic of digitalisation remains under-represented at the management level of many companies, and those responsible for dealing with the associated challenges are not sufficiently integrated into the management structures – these are the conclusions drawn by a recent study. Companies must accelerate their efforts if they want to avoid falling behind. The introduction of a Chief Digital Officer could help here.
7 out of 10 companies do not take digitalisation seriously enough
The study entitled „Digital Leadership Survival Strategy“, which was conducted by Deloitte Digital consultancy firm and personnel consultancy Heads, shows that 70 percent of those companies surveyed have a backlog demand. The digital transformation – a must for companies who wish to remain successful amongst the competition in the future – is not sufficiently represented in the strategic planning of companies.
The authors deduced this from the organisation structures, amongst other things: Less than one in three companies have a „Head of Digital“; in other words, someone who is responsible for the digitalisation strategy and who, therefore, actually has the necessary influence required to drive the transformation forwards.
Or, perhaps it is better to say: „driving the transformation forwards“? The companies behind the study are also predicting a constant paradigm shift and change: the rapid replacement of one business model by another. Anyone who wishes to be successful within this business world requires flexible and agile IT; and must know how to utilise the potential of digitalisation.
The responsibility for this lies with the CEOs, CMOs, CTOs and CIOs of this world. Or with a position that does not even exist yet: The study recommends the introduction of a „Chief Digital Officer“.
Management requires the utmost in attentiveness
Which brings us back to where we started: At the end of the day, it doesn’t matter who assumes the final responsibility. First someone must delegate these tasks to someone. Boards of directors and other top decision-making committees must, therefore, be convinced first. In reality, this is the only way to implement a comprehensive digitalisation strategy. For without questioning the existing thought processes and established structures, digitalisation will remain a distant dream.