EASY heads into digitization full throttle

“The right answer – today for tomorrow,” is the motto of EASY SOFTWARE AG when it comes to the digital transformation. In 2017, EASY successfully concluded the transformation program EASY FIT. Change is a constant. Therefore, with Change Management, EASY created the best prerequisites to continue moving forward and meet the digital transformation just as successfully. For a company in the information industry, digitization is naturally a key subject with which EASY grapples intensively. With their software solutions, EASY strives to simplify the typical workday of customers and their employees. For EASY, digital applications clearly offer the opportunity to understand, analyze, optimize, and systematically digitize their customers’ business processes. In short, the goal is to successfully help design the digital era.

The vision up to 2021

Following intense processes with participants from every business area, EASY has adopted a digital agenda which will be part of its company strategy in the coming years, and will determine the operational framework for all employees. Digitization is irreversible. With it, business models and value chains, as well as products and services will change. In a time when people are increasingly online while on the go, seek information in the Internet, and purchase directly there, EASY continues to prioritize a clear customer focus. Optimal adaptation to the process is required in order to continue acting successfully in the market. Along with customer focus, key points in the transformation process include internal changes such as the introduction of agile procedures and lean management. True to the “trial and error” principle, EASY strives to increase their capacity for innovation and create an environment which permits room for new ideas and improvements to processes, products, and structures. The digital transformation affects not only technology, but employees will also face new challenges and tasks in the future. After all, they contribute significantly to the shape of digitization in the company. The company will maintain the culture change which began with EASY FIT in future strategy developments. Thus, EASY will achieve open, wholehearted, transparent, and trusting cooperation between all departments. And, of course, EASY will remain true to their motto “supplement, not substitute” and put benefits ahead of technology; sustainable action remains the highest principle.

What does this mean specifically?

The focus of EASY’s digital strategy lies on four areas of action in which initial projects have already been started: portfolio, marketing, digital process environment, and digital trends. For EASY, however, the digital process is a living thing and will be constantly designed anew. Forward into the Cloud with a good example: alongside on-premise solutions, custom services are in greater demand today. EASY can accommodate that by introducing agile IT architectures based on Cloud solutions. Customers and partners are already benefitting from the EASY CLOUD PLATFORM.
In June, EASY had already introduced agile content marketing, a strong tool for remaining close to the customer and offering target-oriented, concise content and knowledge.
In house, EASY is replacing heterogeneous IT systems with a uniform solution which will simplify the processes and structures within the company and make them more transparent.
When it comes to digital megatrends such as AI, blockchain, IoT, or Big Data, EASY SOFTWARE AG stays close to the action as a “fast follower”.
Clear advantages for customers
Last but not least, with the rapid implementation of digitization in their portfolio and internal structures, EASY increases profitability and the attractiveness of EASY for the capital market. The company is on the customer’s side as a partner for digitization; EASY helps them to use the opportunities of the transformation. Successful together – today and tomorrow. Networking people, machines, and objects is a dynamic process for EASY, one that lives and will always be reshaped. In any case, one thing is true for Thomas Cziesla, Manager Corporate Strategic Consulting, and Marcel Rosenbaum, Manager Business Unit Spirit: “It will never again be as slow as it is today.”