This year EASY SOFTWARE AG called its partners to join its kick-off event at Kalkscheune in central Berlin. At the same time, EASY used this event to introduce EASYTalk – conference for interaction and dialogue.
The unique ambience of the former machine tool factory subject to heritage accommodated 120 participants. One of the key topics was that of digitization. Dr. Axel Winkelmann, professor of IT/Network Science at the University of Würzburg, discussed the importance of focusing fully and completely on customer benefits.
This was followed by a preview of EASY’s own Digital Agenda, given to the audience by Thomas Cziesla and Marcel Rosenbaum of EASY. Our newsletter article will summarize how EASY will strategically evolve in the next few years.
In the Marketing workshop, partners worked out together how to gain more leads through new marketing methods, while the Online Services workshop was about these key questions: How will we prepare for the service model? What will happen to our traditional business models?
EASY SOFTWARE AG aims to achieve still closer cooperation at eye level with its partners, increase its relationship of trust, and involve its partners more in projects. All in all, this was an event that was very well received by the audience.